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At ETAF, our goal is to bring the arts to you and you to the arts.

To further this goal, ETAF has established an affiliation with Amazon, the giant online retailer, which Electricka calls the ETAF-Amazon Association. She calls the assembly of books, audio CDs, DVDs, and other arts-related materials that you can obtain through this affiliation the ETAF-Amazon Collection.

  • The ETAF-Amazon Association is a business association between ETAF, sponsors of this web site, and Amazon, the well-known online retailer.

  • When visitors to Electricka's web site buy through the Association, they buy wisely. They acquire worthwhile works of art or other goods and enjoy other benefits while helping themselves, ETAF, and the arts.

  • Everyone's eligible. It costs nothing to use the Association; you join nothing; there are no obligations.

  • When you buy, you are buying directly from Amazon, which is solely responsible for all aspects and phases of your transaction. Only Amazon has your personal information and knows what you do through the Association, and only if you allow it to.

benefits

Making purchases through the Association brings important benefits to you, to the arts, and to ETAF. Everyone gains.

For you

In our opinion, Amazon is the premier online retailer of books, music, and many other products related to the arts. They maintain uniformly high standards of quality, service, and integrity and charge reasonable prices, given these attributes. They don't carry everything an arts enthusiast might want, but who does? The scope of their books and music offerings is extensive and their and quality high; they offer facilities for auditioning music and previewing books online that are outstanding.

Electricka only places items in the ETAF-Amazon Collection that meet her high standards. Everything in the Collection relates to and illuminates the arts topics Electricka explores. ETAF only recommends items in the Collection that expand on what visitors see, learn about, and explore on or through Electricka's pages. Amazon provides additional arts-related and product information on these items and subjects. (The recommendations you find in sections titled ETAF Recommends are not limited to holdings in the ETAF-Amazon Association.)

You don't have to buy anything to benefit. You are free to explore any or all of these resources at any time at no charge. There is only a cost to you if you buy something. You have a wide range of goods to choose from, not just arts-related goods; but everything you purchase goes to help Electricka and the arts.

Before choosing Amazon as an associate over other available options, Electricka instructed ETAF to "put on a shopper's hat" and try buying arts-related goods the way a visitor to her web site would by them. ETAF did, and accumulated a considerable amount of personal experience shopping at Amazon as well as at other web sites and at walk-in retail stores with similar credentials.

What we found encouraged us to chose Amazon for an associate over many other available options. Amazon consistently proved itself to be an ethical, medium-to-high price, competitive, high-service retail supplier of books, music, and other arts-related goods.

ETAF and Electricka hope and expect that these benefits will accrue to you when you acquire arts-related materials or any other kind of goods through the ETAF-Amazon Association.

For ETAF

A small portion of every purchase made through the Association is returned to ETAF. ETAF uses these funds in part to keep this web site going and growing. When you purchase goods from Amazon through the Association you benefit ETAF while you help yourself, and at no extra cost!

For the arts

Electricka envisions a future golden age when computers and the Internet are fully and effectively at the service of the arts, a time when art and technology meet, match, and marry in the virtual museum of the future. ETAF is working to help fulfill this vision and the ETAF-Amazon Association is a pillar of its edifice. The funds ETAF receives through the Association go in part to ETAF; they assist us in carrying out this mission.

  • Explore Electricka's vision and the virtual museum of the future. See Electricka's vision statement: click here.
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